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Insights & Strategy
Deep dives into SEO, AI search optimization, and the future of organic discovery.
How ChatGPT Is Using Google’s Index
Okay, so this was an awesome article posted last week by Alexis Royoko. It was shared by Alita Solless, where Alexis basically argued that ChatGPT search is using the Google index more heavily than it ever has before — possibly even replacing the Bing index with the Google index. I thought this was
How Glossary Strategies Help Optimize For AI Overviews
Transcript: Hi everyone, I’m Chris Long with Nectiv, and for today’s GEO tip, we’re going to talk about how glossary strategies and resources are a highly effective way of getting into Google’s AI Overviews. Big caveat these days — it’s going to be much more of a branding play, as opposed to a strat
Why Brand Mentions Are The New Links In AI Search
Transcript: Hey everyone, Chris Long with Nectiv here. In today’s video, we’re going to talk about why brand mentions are actually the new links in AI search. AI systems are using brand mentions more and more to determine which products or services to recommend for a given search — a little bit less
How Videos Dominate Google’s AI Overviews
Transcript: Hi, I’m Chris Long with Nectiv, and for today’s GEO tip, I want to talk about why YouTube is a critical strategy for GEO and AI search moving forward. We’re seeing YouTube in particular get cited a lot in these AI-driven features — especially in Google’s AI Overviews. Here we can see it’
How To Find AI Overviews Where You Have Strong Rankings
Transcript: Hey, I’m Chris Long with Nectiv, and for today’s GEO tip, we’re going to show you how to find opportunities where you rank well but don’t show up in Google’s AI Overviews. So, let’s say you’re Ramp and you want to perform some type of analysis where you say: “Hey, I want to see ...
How Structured Data Can Help ChatGPT Visibility
Transcript: Hey everyone, I’m Chris Long with Nectiv, and for today’s GEO tip, I want to talk through why we think that structured data might play a really big role in the sites that get sourced in ChatGPT specifically. What’s really interesting is we’ve been tracking Amazon’s prompt library for a w
How AI Search Is Blurring The Lines Between Paid and Organic Content
Transcript: Hey, I’m Chris Long with Nectiv, and for today’s GEO tip, I want to talk about how AI search is blurring the lines between organic and paid results more than it ever has before — especially with affiliate sites. Affiliate sites have a lot of power when it comes to AI search. So, let’s ..
How Find High Priority Articles To Get Brand Mentions In
Transcript: Hey everyone, Chris Long with Nectiv here. For today’s GEO tip, I’m going to show you how you can find high-priority articles that might influence AI search where your brand is not mentioned. So, we know that branded web mentions are one of the biggest things that impact AI search visibi
Why Using Direct Marketing Copy Is Great For LLMs Optimization
Transcript: Hey, I’m Chris Long with Nectiv, and in today’s GEO tip, I want to talk about how marketers are going to need to better connect their brand name or brand entities to the individual queries or prompts that users might be searching in tools like ChatGPT or Google’s AI mode. So, this kind o
Why Your Site Needs To Be Eligible For Common Crawl For ChatGPT Optimization
Transcript: Hey, I’m Chris Long with Nectiv, and today’s GEO tip is to really understand how ChatGPT actually trains its models. One of the biggest sources of influence is Common Crawl. For those who don’t know, Common Crawl is a nonprofit organization that openly and freely crawls the web and gives
Why Prompts That Activate ChatGPT Search Are High Priority
Transcript: Hi, I’m Chris Long with Nectiv, and for today’s GEO tip, one of the highest priority items that you can look for when trying to optimize for ChatGPT is knowing if it uses the search function. Sometimes ChatGPT will answer with its own internal knowledge base. Other times, it will answer
The Best Generative Engine Optimization Agencies Of 2025
Generative engines are becoming more and more popular by the minute. With the rise of ChatGPT and new engines such as Google’s AI Overview and AI Mode, optimizing for these systems is going to be more important than ever. As a result, many digital marketing companies are increasingly offering servic