We Build Pipeline Through AI Search + SEO
Evidence-based strategy with adaptive planning and execution. Every initiative tied to business outcomes, every decision driven by data.
Services
Helping B2B + Tech Brands Get Seen
Strategy-first consulting with adaptive execution. Every initiative tied to business outcomes, every month adapted to where data says to focus.
Search Engine Optimization
Strategy-first SEO consulting. Every initiative tied to business outcomes, every action scored by effort and impact, every month adapted to where data says to focus.
Learn moreAEO + AI Search
Unified AI search program combining on-page optimization, off-site brand signals, and proprietary tracking across ChatGPT, Perplexity, and Google AI Mode.
Learn moreTechnical Strategy & Execution
Make sure every page your brand publishes is accessible, renderable, and understandable by search engines and AI models. Technical SEO focused on access, not scores.
Learn moreDesign & Content Production
End-to-end content production informed by strategy, built for search engines and AI models, tied to business outcomes. From strategic calendars through SERP-informed briefs to published assets.
Learn moreOff-Site Strategy & Execution
End-to-end off-site services combining traditional link building with AI citation building. Data-driven placements that serve both search engines and AI platforms.
Learn moreCompetitive Intelligence
The intelligence layer behind every strategic decision. Quantified competitive data across traditional search, AI search, and market positioning. Evidence, not assumptions.
Learn moreA New Approach To Search
Adaptive Workflow Framework
Most agency partnerships lock you into fixed monthly scopes regardless of what the data says. When priorities shift, the work doesn't.
Your Nectiv partnership flexes month to month. Budget flows to wherever the data says it will have the most impact: faster response to competitive shifts, zero wasted effort, and a partnership that evolves with your business.
Learn More →Why Nectiv?
Proprietary Technology, Not Third-Party Reports
We build our own AI tracking platform, content operations tools, reporting infrastructure, and 50+ workflow tools.
No Locked-In Scopes
Your budget shifts month to month based on where the data says to focus. No rigid retainers, no wasted effort.
Strategy Backed by Evidence
Every recommendation scored on effort and impact. We diagnose root causes before proposing tactics.
Technology
Proprietary Technology Behind Every Partnership
Most agencies rely on the same third-party tools. We build our own to give our strategists capabilities others don't have.
AI Tracking Platform
Proprietary AI visibility tracking across ChatGPT, Perplexity, and Google AI Mode. Our prompt tracker reveals not just where your brand appears, but why.
ExploreContent Operations Technology
AI-powered content operations tools for briefing, refreshing, strategy building, and structuring, designed for speed and SEO impact.
ExploreReporting & Monitoring
Custom reporting dashboards, automated data connectors, and transformation pipelines that unify 6+ data sources into a single analytics platform for B2B search performance.
ExploreSEO Workflows Platform
50+ purpose-built workflow tools across data processing, AI-powered analysis, and proprietary strategy. The operational engine behind every Nectiv engagement.
ExploreMeet the Team
A senior team with decades of combined experience across SEO strategy, AI search, content, and technical execution for B2B brands.
Jason Melman
Co-Founder
Co-Founder of Nectiv and Founder of SEOWorkflows.com, having led teams across Strategy, Content, Outreach, Design, Development, and CRO. Jason has consulted for hundreds of brands, from small businesses to global enterprises, including OpenAI, TurboTax, Mailchimp, HP, and Salesforce. With over a decade of experience, Jason brings deep expertise across all aspects of organic search, supported by full-stack development skills that enable seamless integration with client teams. He's known for building high-performing teams, streamlining operations, and leading with a data-driven, collaborative approach.
Chris Long
Co-Founder
10+ years of experience consulting on search strategies for everyone from startups to Fortune 500 companies across a wide variety of industries such as retail, SaaS, gaming, media and more. He advises on how to grow organic search through scalable efforts. He has consulted for companies such as Freshworks, Zendesk, Adobe, Staples and hundreds of other businesses. Chris is an industry speaker at events such as Digital Summit, MozCon, SMX and State of Search.
Marissa Steinmetz
Associate Director of SEO
Marissa Steinmetz leads organic search strategy at Nectiv, working with B2B software companies, marketplaces, and healthcare platforms to turn search into a measurable growth channel. Her work focuses on making SEO practical by translating business goals and stakeholder input into clear priorities across technical SEO, site structure, and content. Previously, Marissa supported SEO programs for companies ranging from venture-backed startups to global technology platforms. With over 5+ years of experience, she has worked on site migrations, content and site structure development, and cross-functional implementation with engineering and marketing teams, with a focus on driving qualified traffic and supporting long-term organic growth.
Joe Humenuik
Sr. Manager of SEO
Joe Humenuik brings over 20 years of experience in SEO, working in search since 2004. What sets him apart is his ability to operate at the intersection of SEO strategy and software development, not just analyzing data and making recommendations, but building the platforms and tools that power smarter, faster search programs using Python, PostgreSQL, machine learning, and AI integrations. His focus is on developing marketing automation systems that combine traditional SEO expertise with data science, including keyword intelligence pipelines, content decay analysis, topic authority modeling, and AI-powered analytics dashboards. Joe builds custom solutions from scratch to deliver capabilities that go beyond what off-the-shelf tools can offer.
Nectiv's Latest Insights
Findings on SEO, AI search, and what's working for B2B teams right now.
ChatGPT 5.4 Has Hidden Fan-Out Queries. You Can Still Get Them Via The API (Python Script Included)
Hey all, quick update here! After browsing LinkedIn this morning, I saw a lot of messages saying that the updated version of ChatGPT 5.4 has now hidden fan-out queries from the console. I took a look this morning and this 100% right. When you try the old method of digging around the ChatGPT conversa
Like It Or Not, Google Is Slowly Stair-Stepping Us Into AI Mode
It’s hard to believe but soon we will be coming up on the 2nd anniversary of AI Overviews. As you can imagined a lot has changed since then in the search results. Google has been aggressively pushing out AI-driven features and there’s no sign of that slowing down. After multiple conversations with m
How To Mine Google Search Console For Conversation Data (Regex Included)
So here at Nectiv, we’re getting asked a lot about prompt tracking. Many of our current and prospective clients are tracking their visibility using tools like Profound, Athena, Peec etc. The million dollar question that always comes up is “Which prompts should I be tracking?’. In an incredibly perso
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Tell us about your brand and what you're trying to solve. We'll come back with an honest assessment of whether we can help and what that engagement would look like.