Built by search veterans, for B2B brands
Our agency helps $20M+ ARR B2B & technology brands scale acquisition through SEO and AEO.
The Team
A senior team with decades of combined experience across SEO strategy, AI search, content, and technical execution for B2B brands.
Jason Melman
Co-Founder
Jason has spent over a decade in organic search, consulting for hundreds of brands from small businesses to global enterprises, including OpenAI, TurboTax, Mailchimp, HP, and Salesforce. He has led teams across strategy, content, outreach, design, development, and CRO. He is also the founder of SEOWorkflows.com, and his full-stack development background is behind much of the tooling Nectiv runs on. He is known for building high-performing teams, streamlining operations, and leading with a data-driven, collaborative approach.
Chris Long
Co-Founder
10+ years of experience consulting on search strategies for everyone from startups to Fortune 500 companies across a wide variety of industries such as retail, SaaS, gaming, media and more. He advises on how to grow organic search through scalable efforts. He has consulted for companies such as Freshworks, Zendesk, Adobe, Staples and hundreds of other businesses. Chris is an industry speaker at events such as Digital Summit, MozCon, SMX and State of Search.
Marissa Steinmetz
Associate Director of SEO
Marissa Steinmetz leads organic search strategy at Nectiv, working with B2B software companies, marketplaces, and healthcare platforms to turn search into a measurable growth channel. Her work focuses on making SEO practical by translating business goals and stakeholder input into clear priorities across technical SEO, site structure, and content. Previously, Marissa supported SEO programs for companies ranging from venture-backed startups to global technology platforms. With over 5+ years of experience, she has worked on site migrations, content and site structure development, and cross-functional implementation with engineering and marketing teams, with a focus on driving qualified traffic and supporting long-term organic growth.
Joe Humenuik
Sr. Manager of SEO
Joe Humenuik brings over 20 years of experience in SEO, working in search since 2004. What sets him apart is his ability to operate at the intersection of SEO strategy and software development, not just analyzing data and making recommendations, but building the platforms and tools that power smarter, faster search programs using Python, PostgreSQL, machine learning, and AI integrations. His focus is on developing marketing automation systems that combine traditional SEO expertise with data science, including keyword intelligence pipelines, content decay analysis, topic authority modeling, and AI-powered analytics dashboards. Joe builds custom solutions from scratch to deliver capabilities that go beyond what off-the-shelf tools can offer.