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Insights & Strategy
Deep dives into SEO, AI search optimization, and the future of organic discovery.
ChatGPT Search Queries Have Tripled In Length
So looking at the data this week, ChatGPT has majorly shifted its search behavior. The search queries we’re seeing are not much longer than they have previously. I love having access to Nectiv’s AI Tracker that scrapes fan-out queries from ChatGPT that Jason Melman built. It’s great window into how
New Research: What We Learned From Analyzing 60K+ Google Fan-Out Queries
So a couple of months ago, our team at Nectiv figured out how to extract ChatGPT search queries at scale. We then created a data study that analyzed trends on ChatGPT search and how it worked. We found insights such as common search terms, how often it searches, average number of fan-0uts. Well now
New Data Study: ChatGPT Citations Are 2.3x More Likely To Include A Table Than Google Search
OK so something has been on my mind the past couple of months. We know there’s a lot of thought leadership to suggest that LLMs models like ChatGPT love structured content. Articles that use bullet points, numbered lists, simple heading structures tend to get cited by LLMs more. However, I haven’t s
New Data Study: What Queries Is ChatGPT Using Behind The Scenes?
OK, so I’m beyond excited to finally get to write this article. There’s been a lot of talk about how to optimize your site for ChatGPT but not a ton of data studies around it. However, in this article I want to change that. This article is a study of actual searches that ChatGPT ...
How To Create A Keyword Universe With Ahrefs + Claude
So I stumbled across a new process that I think is super interesting. I’ve been really liking the concept of the “Keyword Universe” that’s been talked about by amazing SEO minds like Kevin Indig. Basically the concept is that through combining data from a bunch of different sources (query data, sale
5 SEO Takeaways From Perplexity’s Comet Browser
This weekend, I got early access to Perplexity’s new LLM-driven browser, Comet. Here are 5 of my takeaways for SEOs + the future of AI browsers. So as we know, LLMs such as ChatGPT and Perplexity are working on creating their own browsers. This is potential threat to traditional Google search as the
Agentic SEO: How To Optimize Your Site For The Future Of AI Agents
OK, so in this article I’m going to go into a topic that I haven’t seen a lot of others writing about: Agentic SEO. Recently, I was having a conversation around AI search and the person I was talking to asked me what I thought was next. They wanted to really skate where the puck ...
Does Structured Data Influence ChatGPT Citations?
I’m beginning to believe schema influences ChatGPT citations. For this eComm prompt set, MANY of the most cited sites use Product schema. At Nectiv, I’ve been having a lot of fun playing around with the AI Tracker that we’ve built. We’re tracking a few different larger prompt sets for different indu
How To Make ChatGPT Not Suck At Keyword Research
OK, so I love using AI to automate and speed up a lot of SEO workflows. For the past year, I’ve been using it for almost nearly everything I touch including data analysis, ICP content mapping, content outlines and much more. However, during that time, there’s been one thing that’s been escaping me.
LLMs & JavaScript: ChatGPT Cannot Render JavaScript Content
Transcript: Hey everyone, I’m Chris with Nectiv, and for today’s GEO tip, we’re going to talk about AI crawlers and their inability to access JavaScript content. This was a great study done by Versil a while back where they analyzed different AI crawlers. What they found was that crawlers like ChatG
The Best Generative Engine Optimization (GEO) Tools
Transcript: Hey everyone, Chris Long with Nectiv here. For today’s GEO tip, I’m going to walk through three of our favorite AI tools that we’re using to analyze AI, assess strategies, and evaluate different queries and prompts. 1. ChatGPT Path (by Aima) One of our favorite Chrome extensions is this
Why CRO To Your Home Page Is Important For GEO
Transcript: Hi, I’m Chris with Nectiv. For today’s GEO tip, I want to talk about why your homepage is more important than ever in an era of AI search. Siege Media did a really fantastic study where they analyzed 50 different sites after the rollout of AI Overviews and LLMs. They found that while ...