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Deep dives into SEO, AI search optimization, and the future of organic discovery.
New Data Study: What Queries Is ChatGPT Using Behind The Scenes?
OK, so I’m beyond excited to finally get to write this article. There’s been a lot of talk about how to optimize your site for ChatGPT but not a ton of data studies around it. However, in this article I want to change that. This article is a study of actual searches that ChatGPT ...
How To Create A Keyword Universe With Ahrefs + Claude
So I stumbled across a new process that I think is super interesting. I’ve been really liking the concept of the “Keyword Universe” that’s been talked about by amazing SEO minds like Kevin Indig. Basically the concept is that through combining data from a bunch of different sources (query data, sale
5 SEO Takeaways From Perplexity’s Comet Browser
This weekend, I got early access to Perplexity’s new LLM-driven browser, Comet. Here are 5 of my takeaways for SEOs + the future of AI browsers. So as we know, LLMs such as ChatGPT and Perplexity are working on creating their own browsers. This is potential threat to traditional Google search as the
Agentic SEO: How To Optimize Your Site For The Future Of AI Agents
OK, so in this article I’m going to go into a topic that I haven’t seen a lot of others writing about: Agentic SEO. Recently, I was having a conversation around AI search and the person I was talking to asked me what I thought was next. They wanted to really skate where the puck ...
Does Structured Data Influence ChatGPT Citations?
I’m beginning to believe schema influences ChatGPT citations. For this eComm prompt set, MANY of the most cited sites use Product schema. At Nectiv, I’ve been having a lot of fun playing around with the AI Tracker that we’ve built. We’re tracking a few different larger prompt sets for different indu
How To Make ChatGPT Not Suck At Keyword Research
OK, so I love using AI to automate and speed up a lot of SEO workflows. For the past year, I’ve been using it for almost nearly everything I touch including data analysis, ICP content mapping, content outlines and much more. However, during that time, there’s been one thing that’s been escaping me.
LLMs & JavaScript: ChatGPT Cannot Render JavaScript Content
Transcript: Hey everyone, I’m Chris with Nectiv, and for today’s GEO tip, we’re going to talk about AI crawlers and their inability to access JavaScript content. This was a great study done by Versil a while back where they analyzed different AI crawlers. What they found was that crawlers like ChatG
The Best Generative Engine Optimization (GEO) Tools
Transcript: Hey everyone, Chris Long with Nectiv here. For today’s GEO tip, I’m going to walk through three of our favorite AI tools that we’re using to analyze AI, assess strategies, and evaluate different queries and prompts. 1. ChatGPT Path (by Aima) One of our favorite Chrome extensions is this
Why CRO To Your Home Page Is Important For GEO
Transcript: Hi, I’m Chris with Nectiv. For today’s GEO tip, I want to talk about why your homepage is more important than ever in an era of AI search. Siege Media did a really fantastic study where they analyzed 50 different sites after the rollout of AI Overviews and LLMs. They found that while ...
Building Content Around Product Use Cases For AI Search
Transcript: Hey, I’m Chris Long with Nectiv, and today’s GEO tip is to really ensure that you have content built out for the specific use cases people will be searching or prompting for. With the advent of AI Mode and new LLMs, people are going to be searching for way more specific things than ...
Why Reddit Is Critical To Generative Engine Optimization (GEO)
Transcript: Hi everyone, I’m Chris Long from Nectiv, and for today’s GEO tip, I want to talk about why SEOs and marketers absolutely need to start paying attention to Reddit. It’s one of the most pivotal platforms when it comes to both LLMs and traditional search. Profound did a great study a while
How ChatGPT Is Using Google’s Index
Okay, so this was an awesome article posted last week by Alexis Royoko. It was shared by Alita Solless, where Alexis basically argued that ChatGPT search is using the Google index more heavily than it ever has before — possibly even replacing the Bing index with the Google index. I thought this was