Transcript:

Hi everyone, I’m Chris Long with Nectiv, and for today’s GEO tip, we’re going to talk about how glossary strategies and resources are a highly effective way of getting into Google’s AI Overviews.

Big caveat these days — it’s going to be much more of a branding play, as opposed to a strategy that’s going to drive direct clicks. But we’re getting a lot of people asking, “How do I get included in more AI Overviews?” and we’re finding that SaaS technology clients with large content and glossary infrastructures tend to get included more frequently.

Let me show you a couple of examples.

Optimizely is a really good example. They have a strong glossary section — quite a few different pages on topics that are impactful to their brand: A/B testing, bounce rate, etc. As a result, they’re getting pulled into AI Overviews quite a bit.

So, I search for A/B testing — they’re getting pulled in. I search for bounce rate — Optimizely is getting pulled in. These are topics their ideal ICP would be searching, and ones they want to be associated with. And people can potentially read more if they choose to click through from the AI Overviews.

When we look in Ahrefs, we can see they’re estimated to be getting about 5,000 AI Overviews — which is high, especially based on the numbers we’ve been analyzing for different clients.

Mailchimp is probably the gold standard here. They’ve long had one of the biggest glossaries in the B2B SaaS space. It’s enormous — filled with all types of terms. And again, it’s working really well for them.

When you search for things like email drip campaign, we see Mailchimp appearing. When we search email automation — another critical term — they’re also appearing. And it’s all coming from their marketing glossary, their definitional content.

So again, this is more of a branding play, not a direct-click strategy. But for Mailchimp, it’s been exceptionally effective.

Their glossary section alone is getting almost 38,000 AI Overviews. So this is a highly impactful strategy if you’re looking to say, “Hey, how do I improve my visibility in AI Overviews?”

Add more definitional content and associate your brand with the core keywords or topics that you want to be known for. Glossary content is a great way to do that — especially in the B2B SaaS space.