Reporting & Monitoring
Custom-built dashboards, automated data connectors, and transformation pipelines that unify 6+ data sources into a single analytics platform.
A Unified View of Search Performance
Our reporting dashboard aggregates data from 6+ sources into a single interface. KPI cards with sparkline trends give you instant context. Cross-dimensional filtering lets you slice data by date range, brand vs. non-brand, device type, page type, and country.
The platform is built on BigQuery, delivering sub-second load times even across millions of rows. Complete data isolation between clients, with portfolio monitoring that lets our team track performance across every domain from a single view.
Dashboard Capabilities
Every view in the dashboard is powered by the unified data pipeline. Real-time KPI cards, drill-down navigation, and cross-dimensional filtering give you complete control over your search analytics.
Organic Search Performance
A unified view of Google Search Console and Google Analytics data in one place.
Track keyword rankings, impressions, and click-through rates alongside sessions, conversions, and engagement metrics. Year-over-year comparisons are pre-computed for instant loading. Period-over-period available on-demand. Filter by brand vs. non-brand, device, page type, or country to connect search visibility directly to on-site performance.
6+ Data Sources. One Platform.
Every connector is built and maintained in-house, giving us complete control over data freshness, quality, and transformations. New sources are added regularly.
Google Search Console
Page-level keywords, clicks, impressions and more. Refreshed daily with historical trend analysis and page-level drill-downs.
Google Analytics 4
Session data, user behavior, conversion events, and engagement metrics. Cross-referenced with search data for full-funnel visibility.
Google Ads
Paid search spend, CPC trends, and campaign performance. Unified with organic data to show total search presence and eliminate reporting silos.
HubSpot/Salesforce CRMs
Deal attribution, pipeline analytics, and contact-level data. Connect search performance directly to revenue outcomes and sales velocity.
DataForSEO
SERP features, competitor rankings, and market-level keyword data. Enriches first-party data with broader competitive intelligence.
Prompt Tracking
AI search visibility data from ChatGPT, Perplexity, and Google AI Mode. Tracks brand mentions and citations across conversational search results.
Reliable Data Extraction Across Every Source
Our data extraction platform connects to each source with automatic error recovery and credential management. The management interface shows real-time connection health, sync status, and authentication across all connectors. New data sources can be added without disrupting existing ones.
Scheduled extraction runs pull fresh data from all sources daily, with built-in consistency guarantees even when runs overlap or retry. All credentials are encrypted at rest, and complete data isolation between client accounts is enforced at every layer.
What the Data Platform Handles
The data platform is built to be reliable, secure, and extensible.
Enterprise-grade encryption for all stored credentials and authentication tokens
Automatic deduplication ensures clean data even during overlapping syncs
Configurable sync schedules and date ranges per connector
Automatic credential refresh with built-in retry and recovery
Incremental data updates keep dashboards fresh without full reloads
Complete data isolation between client accounts at every level
Intelligent Data Classification
Raw search data is only useful when it is properly categorized. Our classification engine automatically segments every keyword and page into actionable dimensions before the data reaches the dashboard.
Brand vs. non-brand detection identifies which traffic comes from brand awareness versus organic discovery. Page type classification uses configurable rules to map URLs to categories like product pages, blog posts, and landing pages. Intent categorization tags queries by commercial, informational, or navigational intent.
These classifications power the cross-dimensional filtering in the dashboard, letting you instantly isolate non-brand organic performance, compare page types, or track intent shifts over time.
Data Pipelines: From Raw Data to Analytics-Ready Tables
Automated data pipelines clean, combine, and prepare data from all your sources so every dashboard view loads instantly with accurate, up-to-date metrics.
Pipeline Management and Pre-Computed Analytics
Cross-Source Joins
The core value of the pipeline is joining data across sources. GSC keyword data merges with GA4 session data, Google Ads spend, and CRM deal outcomes in master analytical tables. These joins happen on consistent key dimensions like URL, date, and device, creating a single source of truth for search performance.
Built-In Intelligence
The platform does not just display data. It surfaces what matters, automatically.
Anomaly Detection
Automated anomaly detection with configurable sensitivity flags unusual traffic patterns, ranking shifts, and conversion changes before they become problems.
Year-over-Year Comparisons
Pre-computed YoY data at every level. Compare any metric against the same period last year without waiting for on-the-fly calculations.
Cross-Dimensional Filtering
Filter by date range, brand vs. non-brand, device, page type, country, and more. Every dimension works across every data source for consistent analysis.
Multi-Tenant Isolation
Complete data separation between client accounts. No client can ever access another client's data, enforced at every layer.