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Insights & Strategy
Deep dives into SEO, AI search optimization, and the future of organic discovery.
Case Study: Sama Improves AI Mode Citations By +6,000% In 6 Months
After partnering with Nectiv, Sama was able to drive significant increases in AI citations within just 6 months time.
How To Implement WebMCP: A Breakdown Of Google's Live Demo
Alright, so I was recently reading an article on WebMCP from Semrush's Leigh McKenzie and found many of the insights super interesting. One of the most revealing things that he found was that Google has already set up a live demo of an actual WebMCP implementation!
ChatGPT 5.4 Has Hidden Fan-Out Queries. You Can Still Get Them Via The API (Python Script Included)
Hey all, quick update here! After browsing LinkedIn this morning, I saw a lot of messages saying that the updated version of ChatGPT 5.4 has now hidden fan-out queries from the console. I took a look this morning and this 100% right. When you try the old method of digging around the ChatGPT conversa
Like It Or Not, Google Is Slowly Stair-Stepping Us Into AI Mode
It’s hard to believe but soon we will be coming up on the 2nd anniversary of AI Overviews. As you can imagined a lot has changed since then in the search results. Google has been aggressively pushing out AI-driven features and there’s no sign of that slowing down. After multiple conversations with m
How To Mine Google Search Console For Conversation Data (Regex Included)
So here at Nectiv, we’re getting asked a lot about prompt tracking. Many of our current and prospective clients are tracking their visibility using tools like Profound, Athena, Peec etc. The million dollar question that always comes up is “Which prompts should I be tracking?’. In an incredibly perso
How To Create FAQs At Scale With Screaming Frog + OpenAI API
> So one of the biggest initiatives that a lot of SEOs are starting to utilize to optimize for LLMs is creating FAQ content to add to their landing pages. This is one of the tactics a lot of people are seeing some early success with.FAQs are generally seen to be a very strong element ...
SEO Process: How To Extract + Map Gemini 3 Fan-Out Queries
I’m pretty excited for this article. After reviewing a couple processes with my co-founder Jason Melman, we’ve discovered a pretty easy way to help websites understand their coverage for query-fan outs. So previously, we did some analysis on Google’s fan-out queries. We extracted 60K+ fan-out querie
Google Is Integrating Social Feeds Into The Search Results
OK, so I might have just stumbled onto a pretty big SEO story this year. This week, I was doing a bit of searching around our company “Nectiv” and was interested when I saw not one but two different of my LinkedIn posts ranking. I thought that was a bit peculiar. Generally I’d expect a ...
How To Create SEO Images At Scale With Screaming Frog + Nano Banana Pro
So I really had fun creating this article. I think it solves a need a lot of SEO teams have, especially lean ones. Oftentimes as SEOs we’re extremely focused on net new content but not images. Whether we’re performing content refreshes or undergoing full scale content operations campaigns, we’re oft
ChatGPT Search Queries Have Tripled In Length
So looking at the data this week, ChatGPT has majorly shifted its search behavior. The search queries we’re seeing are not much longer than they have previously. I love having access to Nectiv’s AI Tracker that scrapes fan-out queries from ChatGPT that Jason Melman built. It’s great window into how
New Research: What We Learned From Analyzing 60K+ Google Fan-Out Queries
So a couple of months ago, our team at Nectiv figured out how to extract ChatGPT search queries at scale. We then created a data study that analyzed trends on ChatGPT search and how it worked. We found insights such as common search terms, how often it searches, average number of fan-0uts. Well now
New Data Study: ChatGPT Citations Are 2.3x More Likely To Include A Table Than Google Search
OK so something has been on my mind the past couple of months. We know there’s a lot of thought leadership to suggest that LLMs models like ChatGPT love structured content. Articles that use bullet points, numbered lists, simple heading structures tend to get cited by LLMs more. However, I haven’t s