Site Crawler
We built our own crawler to control the raw data, automate crawl schedules, and integrate technical findings directly with our broader data infrastructure. This gives us a unified, historical view of site health that can be adapted to answer critical questions.
Built Into Our Data Infrastructure
Most enterprise crawling platforms offer APIs and integrations. We built our own so we control how crawl data is collected, stored, structured, enriched, and used across our reporting environment. This allows us to add custom checks, connect technical findings with other signals we track, and build analysis around the questions our team needs to answer.
Scheduled Monitoring at Enterprise Scale
Crawls run automatically on schedules aligned with each site, with every run stored consistently for historical comparison. This supports ongoing technical monitoring without requiring someone to manually initiate, export, and organize each crawl.
The system supports sites with more than one million URLs, resumes interrupted crawls, and adjusts crawl speed based on server response. Crawl frequency and speed can be configured around the size, infrastructure, and release cadence of each site.
Analyze the Entire Site in One Place
The crawler dashboard combines site-level metrics, prioritized findings, section and subdomain rollups, and a searchable table of every crawled page.
Selecting a finding automatically filters the relevant URLs and fields, helping our team determine whether an issue is isolated or concentrated within a particular directory, template, or section of the site. Filtered views can be shared directly with developers, giving them the affected URLs and supporting data without requiring a separate export.
50+ Checks, Graded into Three Tiers
Issues, warnings, and reports across crawl health, indexing, structured data, speed, and AI readiness. Deliberately graded, so a real server error never sits next to a missing meta description as though they carry the same weight.
Availability and Errors
Server errors, fetch failures, broken internal links, and 4xx pages. The findings that cost traffic today, surfaced first.
Redirects
Redirect chains of two or more hops, redirects that end at broken pages, and internal links pointing at redirects instead of final URLs.
Indexability
Noindex directives, robots.txt blocks, pages canonicalized elsewhere, and pages with no canonical tag at all.
Content
Missing, duplicate, long, and short titles. Missing and duplicate meta descriptions. Missing and multiple H1s, heading level skips, thin content, and duplicate content clusters.
Structure and Links
Orphan pages, pages five or more clicks from the homepage, pages still served over HTTP, images missing alt text, and slow responses.
Structured Data
Broken or missing markup, the code that decides whether pages qualify for rich results in search.
Run History and Change Detection
Each completed crawl is stored with its page counts, indexability rate, Google index coverage, and full page-level results. This allows us to compare overall site conditions and individual URLs across runs.
The run list summarizes what changed since the previous crawl. If no meaningful movement occurred, it reports that directly, keeping attention on runs that surfaced new issues or improvements. When a change is detected, we can identify when it appeared, inspect the affected URLs, and confirm whether releases and technical fixes produced the intended result.
Crawl Data and Google’s Indexing Status, Side by Side
Crawl findings are matched with Google’s reported indexing status. This helps distinguish pages that appear technically indexable from pages Google has not indexed or for which Google selected a different canonical.
Built-In AI Readiness Monitoring
The crawler evaluates access rules for a defined set of major AI crawlers, including crawlers operated by OpenAI, Anthropic, Google, and Perplexity.
It also identifies WebMCP tools exposed by the site where present. This helps distinguish intentional AI access policies from restrictions that may have been implemented without considering AI search visibility or agent access.
Want to See What Continuous Crawling Would Surface?
We will crawl your site, join it to your Search Console and analytics data, and walk your team through what it turns up.