# Why Reddit Is Critical To Generative Engine Optimization (GEO)

_Transcript: Hi everyone, I’m Chris Long from Nectiv, and for today’s GEO tip, I want to talk about why SEOs and marketers absolutely need to start paying attention to Reddit. It’s one of the most pivotal platforms when it comes to both LLMs and traditional search. Profound did a great study a while_

2 min read · Tags: AI Search Library

## Transcript:

Hi everyone, I’m Chris Long from Nectiv, and for today’s GEO tip, I want to talk about **why SEOs and marketers absolutely need to start paying attention to Reddit**.

It’s one of the most **pivotal platforms** when it comes to both **LLMs** and **traditional search**.

**Profound** did a great study a while back where they found that **Reddit was one of the most frequently cited domains** by different AI models. It’s the **most dominant source** in **Google’s AI Overviews** at **21%**. For **ChatGPT**, it’s the **second most** at **11%**. So it’s getting cited a lot in LLMs as well.

When we look at our own data from our **AI Tracker**, we see similar trends.

Here, I’m looking at ChatGPT for Capterra/TrustRadius-style prompt sets. We see that Reddit is cited **21%** of the time. If I switch to **Google’s AI mode**, it drops slightly to **6th position**, cited **11%** of the time.

So even in our own data, we’re seeing **very similar trends**.

We see Reddit getting cited **a lot** in AI Overviews. According to Ahrefs, Reddit appears in **almost 7 million different AI Overviews**. If you search for bottom-of-the-funnel decision terms like **“best data recovery software,”** you frequently see Reddit threads **directly referenced** in the AI Overview.

I’ve even seen examples where Google pulls from a **very specific Reddit comment** and includes it in the Overview.

So it’s not just critical for informing LLMs like ChatGPT, AI Mode, and AI Overviews — it’s also **extremely popular in traditional search**. Reddit’s growth trajectory has been incredible. It now gets over **950 million organic sessions daily** according to Ahrefs.

So marketers: **you need to be paying attention to Reddit**.

Know your key subreddits. Know **what’s being said about your brand**. Monitor them. Have an **outreach strategy**.

Because Reddit is becoming **more and more influential** in both **traditional SEO** and **GEO**.