# The Best Generative Engine Optimization (GEO) Tools

_Transcript: Hey everyone, Chris Long with Nectiv here. For today’s GEO tip, I’m going to walk through three of our favorite AI tools that we’re using to analyze AI, assess strategies, and evaluate different queries and prompts. 1. ChatGPT Path (by Aima) One of our favorite Chrome extensions is this_

2 min read · Tags: AI Search Library

## Transcript:

Hey everyone, Chris Long with Nectiv here. For today’s GEO tip, I’m going to walk through **three of our favorite AI tools** that we’re using to analyze AI, assess strategies, and evaluate different queries and prompts.

### 1\. **ChatGPT Path** (by Aima)

One of our favorite Chrome extensions is this really cool one called **ChatGPT Path** by Aima.

Basically, if you have a ChatGPT query that triggers search results (which this one did), it will extract a lot of information about that result:

-   The **queries** ChatGPT used
    
-   Its **internal thoughts**
    
-   **Product information**
    
-   The **sources** ChatGPT used
    
-   **Snippets** from each source
    

It gives you a really comprehensive understanding of all the different factors ChatGPT used to **aggregate that result from search** — super powerful, especially just to see the individual queries.

### 2\. **Ahrefs AI Citations Report**

Another great tool is **Ahrefs**, especially if you’re analyzing **AI visibility** for any website.

Here, I plugged in **Zapier**, and in the **AI Citations** box, you can get really strong competitive insights — specifically on how visible a brand is across **Google AI Overviews, ChatGPT, Perplexity, and Google Gemini**.

It’s great because:

-   You can run it on **any site**
    
-   You don’t need custom tracking
    
-   You get **brand radar** features to analyze **brand mentions** across the web and platforms
    

This is great for macro-level benchmarking and fast analysis.

### 3\. **Our Custom LLM Tracking Tool**

Finally, we use our **own tracking tool** to assess brand visibility in LLMs using a **custom set of prompts**.

Here’s what it includes:

-   **Mention analytics** (e.g., for e-signature software)
    
-   **Brand share of voice**
    
-   **Frequency distribution** (who they co-occur with)
    
-   **Brand mentions over time** (rising/falling trends)
    
-   **Competitive insights** (e.g., who’s quoted the most)
    
-   **Source influence** tracking
    

It helps us better assess a brand’s LLM visibility across specific prompts — and track performance over time.

That’s a quick summary of our **three favorite AI search tools**. A lot of new ones are coming out, so use whatever works best for your process — but these are the ones we rely on day to day at Nectiv.