Generative engines are becoming more and more popular by the minute. With the rise of ChatGPT and new engines such as Google’s AI Overview and AI Mode, optimizing for these systems is going to be more important than ever. As a result, many digital marketing companies are increasingly offering services such as generative engine optimization (also called answer engine optimization).
However, the field of GEO is relatively new and is changing constantly. As a result, we wanted to create this guide to help you determine how to select the best generative engine optimization company.
The best generative engine optimization agencies are:
- Nectiv: Best Overall
- Go Fish Digital: Best For Ecommerce
- iPullRank: Best For Relevance Engineering
- Siege Media: Best for Brand Mentions
- Foundation Marketing: Best for B2B & SaaS
- Ignite Visibility: Best for Local GEO
1. Nectiv
Best: Overall Generative Engine Optimization
Nectiv is one of the best generative engine optimization agencies for brands to partner with. Nectiv offers a wide variety of services and support that are tailor made for companies looking to expand their presence in LLM systems such as ChatGPT, Perplexity or Google’s AI Mode.
Nectiv has proprietary in-house AI tracking technology that allows companies to track their performance across a variety of prompts. With any partnership, brands can use their prompt to better understand how they perform across all key AI systems.
Nectiv has also built dedicated frameworks for improving visibility in AI search. Nectiv doesn’t just work against traditional SEO frameworks but also integrates other consulting needed to be successful in answer engine optimization. This includes guidance on Reddit, affiliate marketing, personalization and more.
2. Go Fish Digital
Best For: Ecommerce GEO
Go Fish Digital is an extremely experienced digital marketing agency with strong roots in eCommerce. As one of the leading SEO agencies for decades, Go Fish DIgital has established themselves as one of the early innovators in generative engine optimization. Go Fish Digital has already built tools such as their Similarity Scoring extension and their Semantic Content Audits that help companies assess their relevance in AI search engines.
3. iPullRank
Best For: Relevance Engineering
Mike King, founder of iPullRank, has been a huge factor in helping educate the SEO community on how AI engines work. His multiple posts such as How AI Mode Works and Relevance Engineering have established iPullRank as one of the most forward-thinking agencies in GEO.
iPullRank has traditionally focused on enterprise SEO helping brands such as Target, Etsy, CVS and more. The agency’s Relevance Engineering framework helps brands focus on the next evolution of SEO. This is a shift from chasing rankings to scientifically ensuring your content aligns semantically and contextually with how AI-driven search engines interpret intent
4. Siege Media
Best For: GEO & Brand Mentions
When it comes to generative engine optimization, brand mentions will become more important than ever. It will be key for brands to improve the mentions they’re getting across the web to better train LLMs of their brands association with a certain service or product.
Siege Media is a discovery company that helps brands improve their mentions across the web through their digital PR approach. They help companies build high authority content that’s likely to be covered by major media outlets. This PR type of approach helps improve brand coverage for key topics that users might prompt AI search for.
5. Foundation Marketing
Best For: B2B and SaaS
Foundation Marketing has established themselves as one of the best GEO agencies for B2B, tech and startup companies. Foundation Marketing operates on a content framework that enables them to perform end to end creation and distribution. This includes distribution of content on blogs, social media, Reddit and more.
Foundation Marketing works with B2B and tech brands to use there content distribution framework to improve visibility in generative engines. They utilize GEO strategy, content development and content distribution to helps brands establish themselves as experts in there key products and services across all avenues of the web.
6. Ignite Visibility
Best For: Local GEO
If you’re looking for GEO services for a local company, Ignite Visibility is a great choice. Ignite Visibility is an extremely experienced SEO company that offers GEO services. They work a lot with local companies such as franchises, home services, retail, lawyers and more to improve their visibility for location-based prompts.
Ignite Visibility provides comprehensive services to support generative engine optimization goals. This includes content creation, review management, online community engagement, technical SEO and more.
How To Choose A Generative Engine Optimization Agency
Since generative engine optimization is a new concept, it can be difficult to determine how to find an agency that might be the best fit. Here are some good ways to identify the best GEO service for your company.
Look For Agencies With A Strong SEO Background
While GEO and SEO do have their differences, agencies with an SEO background are the best positioned. GEO requires cross-function implementation such as content creation, outreach, social monitoring, competitive insights and tracking. Agencies with SEO experience will already have the infrastructure in place to support a lot of these goals.
Ensure The Agency Can Track AI Visibility
The best GEO companies will have a way of tracking your brand’s appearance in AI search. They’ll be able to track your prompts across different models such as ChatGPT, Perplexity, AI Overviews and more. This will help you understand how your brand is showing up, competitors that are winning, changes in features and insights from each engine. Good AI tracking is critical to any partnership with a GEO agency.
Ensure The Agency Has A Strong Understanding Of AI
You’ll also want to be sure that the agency you’re partnering with has a strong understanding of AI, the different models and how everything works. Optimizing for something such as Google’s AI Mode is very different from ChatGPT. They have different ways that they use for grounding, cite sources and the technical variables that determine indexing. A good GEO agency will understand the differences in models and what it takes to be successful in each.
Look For Both Content & Technical Expertise
A good GEO agency will have experience with both content strategies and technical site structure. These will both be paramount for ensuring that your brand has the best possible of appearing in AI search. Some AI search systems have technical limitations such as the inability to index JavaScript. As well, a good content strategy is also critical to understand how to create content eligible for AI results, build topical authority and define yourself as an expert to AI engines.
How Long Does GEO Take?
This depends entirely on the model that you’re optimizing for. Optimizing for models with faster indexing and more traditional SEO influences such as AIOs or ChatGPT Search will have shorter timelines (4-8 months). However, optimizing for models such as base-ChatGPT could have much longer time horizons.
