# Reddit Statistics For 2026 15 min read ![](https://firebasestorage.googleapis.com/v0/b/nectiv-website.firebasestorage.app/o/public%2Fmedia%2F1791554500638-Featured_image_1200x630.png?alt=media) Reddit now reaches 514.6 million people a week, is the most-cited domain in Google's AI Mode, and grew ad revenue 64% last quarter. Its organic search traffic is also down 22% year over year. Both things are true, and marketers need both sets of numbers. This page collects the Reddit statistics that matter for marketing in 2026: audience, traffic, search, AI citations, purchase influence, B2B research, and ad performance. It combines Nectiv's own pulls from Ahrefs with data from Reddit's SEC filings, Pew Research Center, Similarweb, Tinuiti, Semrush, Peec AI and SurveyMonkey. Every number links to its source and states the period it covers. ## Key takeaways - Reddit averaged 514.6 million weekly and 130.3 million daily active users in Q2 2026, up 24% and 18% year over year ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Reddit's estimated organic search traffic was 783 million monthly visits in September 2026, down 22% from a year earlier and 23% below its August 2025 peak (Nectiv analysis of [Ahrefs Site Explorer](https://ahrefs.com/site-explorer) data, October 2026) - Reddit was the most-cited domain in Google AI Mode in September 2026, with 17.9% of citations among top sources ([Ahrefs Brand Radar](https://ahrefs.com/blog/most-cited-domains-ai-mode/), September 2026) - About half of US shoppers say they verify AI recommendations on Reddit before they buy ([Reddit Path to Purchase 2026 survey](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), fielded May 2026) - Reddit's ad revenue reached $762 million in Q2 2026, up 64% year over year, with active advertisers up more than 70% ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Advertisers using Reddit Max campaigns saw 17% lower cost per action and 27% more conversions than with standard campaigns ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), tests run June–August 2025) ## Reddit users and audience size Reddit reports audience as "uniques" (DAUq and WAUq), which count logged-out visitors as well as account holders. Figures are quarterly averages. - Reddit averaged 130.3 million daily active uniques in Q2 2026 (April–June), up 18% from 110.4 million a year earlier ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Weekly active uniques averaged 514.6 million in Q2 2026, up 24% and above half a billion for the first time ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - 59% of Reddit's daily audience is outside the US: 77.1 million international daily uniques (up 28%) against 53.2 million in the US (up 6%) in Q2 2026 ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - 197.2 million people in the US used Reddit weekly in Q2 2026, up 9%. International weekly uniques grew 35% to 317.4 million ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - 60% of Reddit's daily users are logged out: 77.7 million logged-out daily uniques (up 27%) against 52.6 million logged-in (up 7%) in Q2 2026. Reddit stops reporting this split from Q3 2026 ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Reddit's stated goal is 1 billion daily users globally and 100 million in the US ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - New app user retention rose 50% year over year in Q2 2026 on a relative basis, from what Reddit calls a small base ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Reddit earned $6.18 in revenue per daily user in Q2 2026, up 36%. A US user is worth 5.2 times an international one: $11.85 against $2.26 ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Reddit's machine translation covered 35 languages by Q4 2025, which the company calls a top-of-funnel growth engine internationally ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), February 2026) ## Reddit website traffic Similarweb figures are third-party estimates for reddit.com and exclude app usage. - reddit.com was the 8th most-visited website in the world and 6th in the US in September 2026, and ranked 3rd among US social networks behind Facebook and Instagram ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) - reddit.com drew an estimated 3.8 billion visits in September 2026, down 8.51% from August ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) - The average reddit.com visit lasted 5 minutes 39 seconds and covered 4.83 pages, with a 43.11% bounce rate, in September 2026 ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) - The US supplied 46.96% of reddit.com's desktop traffic in September 2026, followed by the UK (6.29%), Canada (6.14%), Australia (3.82%) and Germany (3.39%) ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) - Organic search was reddit.com's largest traffic channel, driving 56.2% of desktop visits in September 2026. Direct was second and referrals third ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) - 99.93% of reddit.com's search traffic was organic and 0.07% paid in September 2026 ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) ## Reddit search traffic Google is Reddit's largest acquisition channel, and that traffic has stopped growing. Ahrefs figures are estimates modelled from keyword rankings, not Reddit's own analytics. \[embed: node/b4f859eb-8a01\] Reddit's search traffic grew roughly 17-fold in under three years, held near 1 billion monthly visits from mid-2025 to mid-2026, and has slid since May 2026. - Reddit's estimated organic search traffic was 783 million monthly visits in September 2026, down 22% from September 2025 (Nectiv analysis of [Ahrefs Site Explorer](https://ahrefs.com/site-explorer) data, October 2026) - August 2026 was Reddit's weakest month for organic search traffic since February 2025, at an estimated 749 million visits (Nectiv analysis of [Ahrefs Site Explorer](https://ahrefs.com/site-explorer) data, October 2026) - Buying Reddit's organic traffic through paid search would have cost an estimated $408 million in September 2026 (Nectiv analysis of [Ahrefs Site Explorer](https://ahrefs.com/site-explorer) data, October 2026) - Reddit ranked in Google's top 3 for 32.1 million keywords as of September 1, 2026, up 31% from 24.6 million a year earlier, out of 78.1 million ranking keywords (Nectiv analysis of [Ahrefs Site Explorer](https://ahrefs.com/site-explorer) data, October 2026) - Reddit described search referrals as "choppy" in Q2 2026 and said product gains had to offset "headwinds in users coming from search" ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - CEO Steve Huffman said Google's AI Overviews had "yet to make a similar level of positive impact" on Reddit traffic as traditional search links ([Reddit Q2 2026 earnings call](https://www.fool.com/earnings/call-transcripts/2026/08/03/reddit-rddt-q2-2026-earnings-call-transcript/), July 2026) - More than 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), February 2026) - Usage of Reddit Answers, Reddit's AI search feature, grew from about 1 million to 15 million over 2025, according to Huffman ([Reddit Q4 2025 earnings call, via MarketBeat](https://www.marketbeat.com/instant-alerts/reddit-q4-earnings-call-highlights-2026-02-06/), February 2026) ## Reddit in AI search Reddit is the most consistently cited domain across AI engines, but its share on any single engine can move sharply within weeks. - Reddit ranked #1 or #2 among cited domains on all five major AI surfaces (ChatGPT, Google AI Mode, Gemini, Perplexity and AI Overviews) in a study of 30 million cited sources ([Peec AI](https://peec.ai/blog/top-domains-cited-by-ai-search-analysis-based-on-30m-sources), March 2026) - Reddit was the most-cited domain in Google AI Mode in September 2026 with a 17.9% mention share among top sources, just ahead of YouTube at 17.8%. AI Mode cited 1.2 million distinct Reddit pages ([Ahrefs Brand Radar](https://ahrefs.com/blog/most-cited-domains-ai-mode/), September 2026) - Ahrefs' index records 36.1 million AI citations to reddit.com, spread across 13.3 million distinct Reddit pages (Nectiv analysis of [Ahrefs](https://ahrefs.com/brand-radar) data, October 2026) - By engine, Ahrefs records 4.28 million Reddit citations in Perplexity, 3.50 million in AI Overviews, 2.28 million in AI Mode, 1.67 million in Gemini and 436,000 in ChatGPT. Prompt samples differ in size by engine (Nectiv analysis of [Ahrefs](https://ahrefs.com/brand-radar) data, October 2026) - Reddit's share of AI citations grew at least 73% between October 2025 and January 2026 in every one of nine commercial categories tracked, and more than doubled in some ([Tinuiti](https://tinuiti.com/research-insights/research/ai-citation-trends-report-q1-2026/), March 2026) - In January 2026, Reddit's share of citations was above 5% on ChatGPT but just 0.1% on Gemini ([Tinuiti](https://tinuiti.com/research-insights/research/ai-citation-trends-report-q1-2026/), March 2026) - Reddit supplied 44% of all social media citations in Google AI Overviews in January 2026, against 5% of Gemini's ([Tinuiti](https://tinuiti.com/research-insights/research/ai-citation-trends-report-q1-2026/), March 2026) - Reddit's share of Perplexity citations fell from 25% in February 2026 to 7% in April 2026, with no stated cause ([Tinuiti, via Shopifreaks](https://www.shopifreaks.com/reddits-share-of-perplexity-ai-citations-collapsed-from-25-to-7-between-february-and-april-tinuiti-report-finds/), May 2026) - ChatGPT cited Reddit in close to 60% of responses in early August 2025, then about 10% by mid-September 2025. Reddit still remained one of ChatGPT's two most-cited domains ([Semrush](https://www.semrush.com/blog/most-cited-domains-ai/), study of 230,000 prompts, November 2025) - In June 2025, Reddit held a 7.4% mention share in Google AI Overviews but did not make the top 10 on ChatGPT or Perplexity ([Ahrefs](https://ahrefs.com/blog/top-10-most-cited-domains-ai-assistants), June 2025) - Google pays Reddit about $60 million a year to license its content for AI training, according to one source cited by Reuters ([Reuters, via Yahoo](https://tech.yahoo.com/ai/articles/exclusive-reddit-ai-content-licensing-041012503.html), February 2024) - Reddit's "other" revenue, which includes data licensing, was $43 million in Q2 2026 (up 24%) and $140 million for full-year 2025 ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm); [Q4 2025 results](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Earnings-Press-Release.pdf)) ## Reddit demographics - 26% of US adults say they use Reddit, up from 18% in 2021 and 11% in 2019 ([Pew Research Center](https://www.pewresearch.org/internet/fact-sheet/social-media/), survey of 5,022 adults, February–June 2025) - Reddit is now the sixth most-used platform Pew tracks among US adults, ahead of Snapchat (25%) and X (21%) ([Pew Research Center](https://www.pewresearch.org/internet/fact-sheet/social-media/), February–June 2025) - About four in ten US adults with a college degree use Reddit, compared with 28% of those with some college and 15% with a high school diploma or less ([Pew Research Center](https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/), November 2025) - Adults under 30, men, and Democrats are each more likely than their counterparts to use Reddit ([Pew Research Center](https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/), November 2025) - 9% of US adults say they regularly get news on Reddit ([Pew Research Center](https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news/), 2025) - reddit.com's web audience is 62.13% male and 37.87% female, and 25–34 is its largest age group ([Similarweb](https://www.similarweb.com/website/reddit.com/), September 2026) ## Reddit and purchase decisions The consumer figures here come from surveys Reddit commissioned, so read them as stated behavior from a vendor source. - Around 40% of conversations on Reddit are commercial in nature, with people discussing products, services and purchase decisions ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) - High-intent shopping conversations on Reddit rose 40% between 2024 and 2025 ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) - 84% of shoppers say they feel more confident in a purchase after researching it on Reddit ([Reddit and Attest](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), survey of 1,004 monthly US Reddit users, February 2026) - About half of US shoppers say they verify AI recommendations on Reddit before they buy ([Reddit Path to Purchase 2026](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), survey of 13,956 US adults who use social media, LLMs and e-commerce monthly, May 2026) - In the UK, more than one in three shoppers verify AI chatbot recommendations on Reddit ([Reddit Path to Purchase 2026, via Social Media Today](https://www.socialmediatoday.com/news/study-highlights-reddits-influence-on-purchase-decisions/827519/), survey of 6,485 UK adults, May 2026) - 60% of US Reddit users trust Reddit to verify AI recommendations, against 53% who trust family or friends ([Reddit Path to Purchase 2026, via PPC Land](https://ppc.land/half-of-us-shoppers-fact-check-ai-on-reddit-before-buying-survey-finds/), May 2026) - More than one in five shoppers add "Reddit" to their search queries to find a human perspective ([Reddit Path to Purchase 2026, via Social Media Today](https://www.socialmediatoday.com/news/study-highlights-reddits-influence-on-purchase-decisions/827519/), May 2026) - Reddit ranked first among social platforms for helping people make faster purchase decisions, in both the US and the UK ([Reddit Path to Purchase 2026, via PPC Land](https://ppc.land/half-of-us-shoppers-fact-check-ai-on-reddit-before-buying-survey-finds/), May 2026) ## Reddit for B2B buyers These figures come from a Reddit and SurveyMonkey survey of 1,202 US business decision-makers, fielded December 23, 2025 to January 7, 2026. - 23% of business decision-makers have used Reddit to research a business purchase, rising to 32% among software buyers ([SurveyMonkey and Reddit](https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/), January 2026) - 83% of B2B decision-makers research on their own before they ever speak to a sales team ([SurveyMonkey and Reddit](https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/), January 2026) - 70% of decision-makers have used social media at least once to research a business purchase ([SurveyMonkey and Reddit](https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/), January 2026) - 55% of decision-makers say they struggle to know which information sources to trust ([SurveyMonkey and Reddit](https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/), January 2026) - 73% of B2B decision-makers trust peer recommendations when evaluating a business purchase, nearly twice the share who trust AI chatbots ([SurveyMonkey and Reddit, via Search Engine Journal](https://www.searchenginejournal.com/b2b-buyers-trust-peers-over-ai-chatbots-report-finds/569261/), 2026) - 65% of B2B buyers spend a week or less on research, while 31% spend several weeks or more ([SurveyMonkey and Reddit](https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/), January 2026) ## Reddit advertising revenue and growth - Reddit's revenue was $805 million in Q2 2026, up 61% year over year and its eighth consecutive quarter of growth above 60% ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Advertising revenue was $762 million in Q2 2026, up 64% and about 95% of total revenue ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Reddit's active advertiser count grew more than 70% year over year in Q2 2026 ([Reddit Q2 2026 earnings call](https://www.fool.com/earnings/call-transcripts/2026/08/03/reddit-rddt-q2-2026-earnings-call-transcript/), July 2026) - Full-year 2025 revenue was $2.2 billion, up 69%, with advertising revenue of $2.1 billion, up 74% ([Reddit Q4 2025 results](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Earnings-Press-Release.pdf), February 2026) - US revenue was $638 million in Q2 2026, up 56%. International revenue grew faster, up 84% to $167 million, or 21% of the total ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Reddit guided to Q3 2026 revenue of $860 million to $870 million ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - 11 of Reddit's top 15 advertiser verticals grew more than 50% year over year in Q4 2025 ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), February 2026) - Reddit earned $253 million in net income in Q2 2026, a 31% margin, and passed $1 million in revenue per employee ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Reddit's US ad revenue is forecast to rise from $1.36 billion in 2025 to $2.06 billion by 2027, still only about 1.5% of US social ad spend ([EMARKETER](https://content-na1.emarketer.com/reddit-brings-ai-automation-social-ads-costs-rise), January 2026) ## Reddit Ads conversion and performance Reddit does not publish a platform-wide conversion rate. What it does publish are relative gains, listed first. Agency-compiled benchmark ranges follow and carry less weight. - Reddit Max campaigns delivered 17% lower cost per action and 27% more conversions than standard campaigns, across 17 split tests of 21 days each run June–August 2025 ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), February 2026) - More than 600 advertisers took part in the Max campaigns alpha before its beta launch ([EMARKETER](https://content-na1.emarketer.com/reddit-brings-ai-automation-social-ads-costs-rise), January 2026) - Lower-funnel conversion volume on Reddit doubled year over year in Q4 2025 ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), February 2026) - Return on ad spend for Reddit's Dynamic Product Ads improved 91% year over year as of Q1 2026 ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) - Click-through rates on Reddit ads were up more than 40% year over year in Q2 2026 ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Reddit's lower-funnel machine learning work cut cost per action 22% and more than doubled app install volume in Q2 2026 ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Six-second engaged video view-through rates rose 130% and completion rates 71% after model updates in Q2 2026 ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Retail advertisers saw more than 2x the incremental return on ad spend from Reddit compared with the North American media plan average, across 24 brands ([TransUnion, cited in Reddit's Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Advertisers who onboard through Reddit's Shopify integration activate at more than twice the rate of those using standard Ads Manager ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - About 50% of Max campaign advertisers use its AI-powered creative features ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) - Performance advertising made up about 60% of Reddit's ad revenue in Q4 2024 ([Reddit Q4 2024 shareholder letter](https://www.sec.gov/Archives/edgar/data/1713445/000171344525000016/exhibit992q424.htm), February 2025) - Brooks Running saw a 26% lift in click volume, a 37% lower cost per click and a 26% higher click-through rate with Max campaigns against its standard campaigns ([Reddit Q4 2025 shareholder letter](https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf), February 2026) - Dynamic Product Ads generated 33% of Liquid I.V.'s Reddit revenue and outperformed its other conversion campaigns by 40% ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) - Agency estimate: the median Reddit Ads cost per click is $1.25 and the median CPM is $6.50 ([Stackmatix, via Webtonic](https://www.webtonic.io/blog/manufacturing-reddit-ads-statistics), 2026) - Agency estimate: B2B and technical verticals see 0.2–0.5% click-through rates and 1–4% post-click conversion rates on Reddit Ads ([AdBacklog, via Webtonic](https://www.webtonic.io/blog/manufacturing-reddit-ads-statistics), 2026) ## Reddit content and community - Reddit hosts more than 100,000 active communities ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Reddit holds more than 26 billion posts and comments, up from 25 billion a quarter earlier ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm), July 2026) - Every month, Reddit's communities generate new content equivalent to Wikipedia's entire content library ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) - Reddit blocks 23 million spam views a day before they reach a user, and cut user exposure to spam by 20% ([Reddit Q2 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm), July 2026) - Reddit supported more than 70 AMAs across more than 50 communities in Q1 2026 ([Reddit Q1 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000067/exhibit992q126.htm), April 2026) ## What these numbers mean for your 2026 strategy Three patterns run through the data. **Reddit's value is shifting from clicks to citations.** Its organic search traffic is down 22% in a year, yet it leads Google AI Mode citations and ranks first or second on every major AI engine. A Reddit thread that mentions your brand may now reach more buyers through an AI answer than through a search click. **Buyers use Reddit to check what AI tells them.** About half of US shoppers say they verify AI recommendations there, and 32% of software buyers have used it for purchase research. What Reddit says about a brand shapes both the AI answer and the check that follows it. **AI visibility on Reddit is volatile, so measure it by engine.** ChatGPT's Reddit citations dropped from about 60% of responses to 10% in six weeks in 2025. Perplexity's Reddit share fell from 25% to 7% in two months in 2026. Track citations per engine and avoid building a program that depends on one of them. ## Methodology This page lists 84 statistics, each checked against the linked source on October 9, 2026. Each entry gives the period the data covers and when the source published it. - **Reddit company data** comes from Reddit's SEC filings and shareholder letters for Q4 2024 through Q2 2026. Reddit's fiscal quarters match calendar quarters, so Q2 2026 is April–June 2026. Q3 2026 results were not out at the time of writing. - **Nectiv analysis of Ahrefs data** covers reddit.com including subdomains, pulled from Ahrefs Site Explorer and Brand Radar on October 9, 2026. Organic traffic and traffic value are Ahrefs estimates modelled from rankings. - **Similarweb figures** are estimates for September 2026, taken from Similarweb's public reddit.com profile. - **Survey data** is from Pew Research Center (independent), and from Attest and SurveyMonkey studies that Reddit commissioned. The Reddit-commissioned results describe what respondents say they do. - **Reported through secondary coverage:** the UK, trust and search-query findings from Reddit's Path to Purchase 2026 survey, Tinuiti's April 2026 Perplexity figures, the three earnings-call statements, and the 73% peer-trust figure. Each entry names the outlet. - **Agency estimates** for cost per click, CPM and conversion rate are compiled by ad agencies from client accounts and are not audited. They are labelled as such where they appear.